Conceptual metaphor
A conceptual metaphor or cognitive metaphor is a metaphor which refers to one domain (group of ideas) in terms of another. For example, treating quantity in terms of direction:
- Prices are rising.
- I attacked every weak point in his argument. (Argument as war rather than enquiry or search for truth).
- Life is a journey.
- Love talked about as if it were war or competition.
- Time talked about as if it were a path through space, or a quantity that can be saved or spent or wasted.
The idea of a conceptual metaphor came from a book by George Lakoff and Mark Johnson in 1980: Metaphors we live by.
- "The most recent linguistic approach to literature is that of cognitive metaphor, which claims that metaphor is not a mode of language, but a mode of thought". Donald Freeman.
A convention is to write conceptual metaphors in small capital letters, e.g. Page Template:Smallcaps/styles.css has no content.time is money, with the target domain (idea being referred to) first, here "money," and the source domain (terms used to refer to it) second.[1]
Political metaphors
- eminence grise: literally, "grey man," from French. Colloquially, the power-behind-the-throne.[2] An official close to the president or monarch who has so much power behind the scenes that he or she may double or serve as the monarch.
- figurehead: a leader whose powers are entirely symbolic, such as a constitutional monarch.
- puppet government: a government that is manipulated by a foreign power for its own interests.
- star chamber: a secretive council or other group within a government that possesses the actual power, regardless of the government's overt form.
- character assassination: spreading (usually) manufactured stories about a candidate with the intent to destroy his or her reputation in the eyes of the public.
- landslide victory: a huge victory for one side.
- riding coattails: victories by local or state politicians because of the popularity of more powerful politicians.
- grassroots: a political movement driven by the constituents of a community.
- astroturfing: public relations campaigns in politics and advertising that try to create the impression of being spontaneous, grassroots behavior.
- straw man: the practice of refuting an argument that is weaker than one's opponent actually offers, or which he simply has not put forth at all. A type of logical fallacy.
- spin (public relations): a heavily biased portrayal of an event or situation.
- witch-hunt: the hysterical pursuit of political enemies
- bread and circuses: satisfaction of shallow or immediate desires of the populace at the expense of good policy; also, the erosion of civic duty and the public life in a populace.
There are many more, enough to prove the importance of the metaphor in our lives.
Notes
- ↑ "Time Is Money". www.lang.osaka-u.ac.jp.
- ↑ This phrase originally referred to François Leclerc du Tremblay, the right-hand man of Cardinal Richelieu. Leclerc was a Capuchin friar who was renowned for his beige robe attire (beige was called "grey" in then)