Fallen Media
Fallen Media is an American media company and content studio that produces popular short-form videos targeting Generation Z.[1]
History
Fallen Media was founded in 2020 by Rowan Winch and Sol Betesh.[2] Betesh initially took interest in Winch’s profile in The New York Times,[3] and reached out to him with a business proposition to form a production and advertising company.
The company ended up seeing the most success with the What’s Poppin? Show. Its other shows now include College Cribs,[1] What’s Your Problem, Down Bad Patrol, and Wheel of Blessings that have attained over one billion views on TikTok, Instagram, and YouTube.[4]
The company also advertises for corporations, including DoorDash, Netflix, and Spotify.[5]
References
- ↑ 1.0 1.1 Adorante, Mia. "The TikTok Star of Washington Square Park". The New York Times. https://www.nytimes.com/2022/09/07/style/tiktok-washington-square-park-nyc.html.
- ↑ Biino, Nhari Djan, Dan Whateley, Madeline Berg, Sydney Bradley, Marta. "15 buzziest New York creator economy startups, from studios changing content creation to fintech companies helping influencers get paid". Business Insider. Retrieved 2023-12-08.
- ↑ Lorenz, Taylor. "Here’s What’s Happening in the American Teenage Bedroom". The New York Times. https://www.nytimes.com/2019/11/29/style/the-clout.html.
- ↑ Stanley, Grace (2022-04-13). "Fallen Media co-founder Sol Betesh shares tips for developing effective short-form content". The Daily Dot. Retrieved 2023-12-08.
- ↑ Gutfreund, Jamie. "A wake-up call: Why bank robber Willie Sutton may have important lessons for modern media executives Media and marketing executives can". Fast Company. https://www.fastcompany.com/90959835/a-wake-up-call-why-bank-robber-willie-sutton-may-have-important-lessons-for-modern-media-executives.