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Summary
DescriptionDisplay advertising and programmatic advertising diagram - Diaz Ruiz 2025.jpg
English: A diagram explaining display advertising and programmatic advertising in AdTech
Date
Source
Diaz Ruiz, C. (2025). Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media. Chapter 6ː The AdTech Ecosystem and Programmatic Advertising, page 134. Routledge. https://doi.org/10.4324/9781003506676
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Captions
A diagram explaining display advertising and programmatic advertising in AdTech.