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- BBC 3 redirects here. For the radio station, see BBC Radio 3
|Launched||9 February 2003|
|Owned by||British Broadcasting Corporation|
|Picture format||16:9, 576i (SDTV)|
|Audience share||1.2% (September 2009 - see details, )|
|Sister channel(s)|| BBC One,|
|Astra 2D||10773H 22000 5/6|
BBC Three is described by the BBC as a channel for 'New drama, talent, comedy, films, and accessible news'. It runs from 19:00 to about 04:00 each night, in order to share terrestrial digital bandwidth with the CBBC channel. Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all : from current affairs, to drama, to comedy to animation.
BBC Three has a unique '60 second news' format. This was adopted so that operation of the channel could be completely automated, without the complication of dealing with variable length live news broadcasts. The current controller of the station is Danny Cohen, and the Head of Scheduling is Dan McGolpin.
BBC Three is the successor to the similar BBC Choice channel and was launched on 9 February 2003. It was launched by Stuart Murphy, who previously ran BBC Choice.
Some of the programmes that have appeared for their first showing on BBC Three include EastEnders (2003), Little Britain (October 2004), Doctor Who Confidential (2005), and Torchwood (2006), The Apprentice, You're Fired! (2006). When the first episode of Torchwood was launched in October 2006 on BBC Three, 2.4 million people watched it. This broke BBC Three's previous record of 1.8 million,. The second episode attracted an equally impressive 2.3 million viewers, and boosted BBC Three to a 3.5% share of multichannel viewing that evening, compared to the network's three month Sunday average of 0.9%.
The channel features hourly news updates called 60 Seconds, which includes the top news, sport and entertainment stories. It is presented in a cheeky, relaxed style in keeping with the rest of the channel. As part of the BBC's discussions with the government in whether the channel could launch originally, a longer news programme had been promised to provide a daily section of news and current affairs. The News Show, as it came to be called upon launch was later rebranded The 7 O'Clock News. However, the BBC discontinued the bulletin in 2005, claiming that in fact, the programme's audiences were minuscule and the output was provided elsewhere on the BBC.
Viewing and competes with other digital channels including ITV2 and E4.
Its share of the audience during its transmission hours is 2.6% among 25-34 year olds, and 1.7% among all individuals. BARB, the official ratings agency, averages out BBC Three's viewing figures over 24 hours even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continues to publish figures which the BBC argues are unrepresentative. Nine million people watch BBC Three every week.
The channel has had critical and popular successes, winning more awards in its four year history than its commercial rivals (Sky One, Living, E4, ITV2, Five and Paramount Comedy Channel) have won in their combined 25-year history. In total BBC Three has won 7 BAFTA awards, 5 British Comedy Awards, 15 Royal Television Society Awards and 5 Rose d'Or Awards since the channel was launched in February 2003. Most recently, it won Broadcast Magazine's Digital Channel of the Year Award for Best General Entertainment Channel, and MGEITF Non Terrestrial Channel of the Year.
In 2008, BBC Three's Gavin and Stacey won the BAFTA audience award and the best comedy performance award was awarded to James Corden for his part.
The channel has also come in for criticism from several corners, the most prominent of which are some of the BBC's long-standing presenters. These include John Humphrys, who argued that BBC Three and BBC Four should be shut down in the face of budget cuts to Radio 4's Today programme, which he presents, John Sweeney of Panorama, and Jeremy Paxman are among other journalists have also criticised the channel and its content.
Proposed earlier start time for BBC Three
BBC Vision director Jana Bennett confirmed in an interview for Broadcast magazine in May 2008 that the BBC Trust has been petitioned to change the start of transmission time from the current time of 7pm each evening to earlier in the afternoon. A decision from the Trust is not expected until 2009.
Bennett said that some of the extra hours would be given over to BBC Switch the BBC's teen programming strand.
- BARB channel viewing report
- "BBC - Press Office - Danny Cohen named Controller of BBC Three". http://www.bbc.co.uk/pressoffice/pressreleases/stories/2007/04_april/10/three.shtml. Retrieved 2008-08-11.
- The British Broadcasting Corporation (2006-02). "Key Facts: BBC Three". Press release. http://www.bbc.co.uk/pressoffice/keyfacts/stories/bbcthree.shtml. Retrieved 2008-08-11.
- Torchwood scores record audience. BBC News. 2006-10-23. http://news.bbc.co.uk/1/hi/entertainment/6077078.stm. Retrieved 2009-02-16.
- "BBC - Press Office - BBC Three key facts". http://www.bbc.co.uk/pressoffice/keyfacts/stories/bbcthree.shtml. Retrieved 2008-08-11.
- "Is BBC Three a commercial threat? - Brand Republic Login - Brand Republic". http://www.brandrepublic.com/login/News/779694/. Retrieved 2008-08-11.
- Ian Burrell. Humphrys: BBC cost-cutters should axe new channels. http://www.independent.co.uk/news/media/humphrys-bbc-costcutters-should-axe-new-channels-401269.html. Retrieved 08-05-2008.
- Daniel Bates. "Scrap BBC Three and Four to save prestigious programmes, says veteran journalist John Humphrys". http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=479553&in_page_id=1770. Retrieved 08-05-2008.
- Camilla Cavendish. BBC Three and Four, your number's up. http://www.timesonline.co.uk/tol/comment/columnists/camilla_cavendish/article2028767.ece. Retrieved 08-05-2008.
- "What Satellite & Digital TV". http://blog.wotsat.com/page/whatsat?entry=bbc_three_plans_extended_broadcast. Retrieved 2008-08-11.