Berlei
Berlei is a brand of women's underwear and in particular bras and girdles .[1] The brand started in Australia in 1917 [2] .[3] Berlei bras are now sold worldwide by Hanesbrands.
| Berlei logo 2017.svg | |
|---|---|
| Type | Lingerie |
| Owner | Hanesbrands |
| Introduced | 1917 |
| Website | https://www.berlei.com.au/ |
The name came from that of the firm's founder, Frederick R. Burley, who felt that his name as normally spelled was not appropriate to his products.
Berlei Limited was one of the first Australian companies to expand outside Australia.[4] Berlei (New Zealand) Limited was incorporated in 1923 and Berlei (U.K.) Limited was organised in 1930.
Berlei Media
Berlei Figure Type Indicator 1950s a735001
Berlei House in Regent Street, Sydney
Berlei UK factory at Slough
References
- ↑ SuperbrandsSuperbrands Pty Ltd. Retrieved 2008-07-07.
- ↑ Clune, Frank. Saga of Sydney (1961). Sydney, Australia. p. 437–440.
- ↑ Australian trademark #21931
- ↑ Clune, page 439
