Buzzword

A buzzword is a word or phrase that is made to either summarize a complex idea or reconstruct another word or phrase to reflect a particular point of view. Corporations make up buzzwords so that they can advertise stuff better. In this way, a buzzword is a lot like a product name or a proper noun. People can remember buzzwords better than non-buzzwords, which is why its good for advertising.
Example: Multimedia has been a buzzword in the computer industry for years.

Buzzword Media

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  A word cloud of buzzwords related to big data

References

• Cluley, Robert. What Makes a Management Buzzword Buzz?. Organization Studies 34 (11 January 2013). p. 33–43. doi:10.1177/0170840612464750.
• Collins, David. Management Fads and Buzzwords: Critical-Practical Perspectives (2000)Psychology Press.
• Hallgren, F. M.. Buzz words' at the 'B School. American Speech (1946).
• Loughlin, Michael. On the buzzword approach to policy formation. Journal of Evaluation in Clinical Practice 8 (2) (May 2002). p. 229–242. doi:10.1046/j.1365-2753.2002.00361.x.