Commodification

Commodification is an idea in economics. It is the process of making something into a commodity. A commodity is anything that can be bought or sold. When economists talk about commodification, they usually mean creating the brand identity of the product and changing it so that it will be easier to sell.

Commodification Media

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  Karl Marx considered commodity a cell-form of capitalism.

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  Human flesh at auction by Van Ingen Snyder.

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  bell hooks, pen name for Gloria Jean Watkins, educator and social critic.

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  Macy's at Christmas - Ridgedale Mall

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  When Valentine's Day approaches, many shops change their decoration and products, like this chocolate store. Chocolates are a typical Valentine's gift.

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  Halloween at Tesco 

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  St. Patrick's Day Parade

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  Easter_chocolate_in_suburban_food_store_in_Brisbane,_Australia_in_2018

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  Fire works on Sydney Harbour 2008-9