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FounderSamuel Ruben, Philip Rogers Mallory

Duracell is a brand of batteries made by Procter and Gamble. Duracell makes alkaline batteries of 9V, C, AA, AAA, and D sizes.[1]

In 2014, Berkshire Hathaway bought the Duracell.[2]


The company was founded in the 1920s by Samuel Ruben and Philip Rogers Mallory.[3]

The Duracell became a brand appeared in 1964.
Primary cell AA size
The Gillette Company bought Duracell in 1996.

Other websites


  1. Neri, Benvenuto (2021-07-02). "30 Le Migliori Recensioni Di Duracell Industrial Aa Testato" (in it-IT). 
  2. "P&G Completes Exchange of Duracell to Berkshire Hathaway" (in en). 2016-02-29. 
  3. "Duracell | History Of The Duracell Company". 2011-11-30.