Fjällräven

Fjällräven (in translation from Swedish — "The Arctic fox") is a Swedish company specialising in clothing and backpacks.

History

The company was founded in 1960 by Åke Nordin.

In 1983, the company was registered on the Stockholm Stock Exchange.

In 2012, Fjällräven opened its first store in New York.^[1]

In 2013, founder Åke Nordin died at the age of 77.

Fjällräven products strong represented in the Nordic countries. Also company represented in other European countries. As of 2017, Fjällräven products are available in over 40 countries.^[2]

Fjällräven Media

Fjällräven trekking backback
OutDoor 2018
Kanken backpack
Kånken backpacks in a shop stand

References

↑ Hochman, David (February 27, 2008). "Classic Swedish Brand Fjällräven Reinvents Itself In An Age Of Hype Beasts". Fjällräven. Retrieved March 3, 2019.
↑ "Fenix Outdoor Annual Report 2017" (PDF). Fenix Outdoor International AG. March 2018. Retrieved March 3, 2019.

Other websites

Official website

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[Forbes1-1] Hochman, David (February 27, 2008). "Classic Swedish Brand Fjällräven Reinvents Itself In An Age Of Hype Beasts". Fjällräven. Retrieved March 3, 2019.

[Fenix1-2] "Fenix Outdoor Annual Report 2017" (PDF). Fenix Outdoor International AG. March 2018. Retrieved March 3, 2019.

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