Instagram egg

The Instagram egg is a picture of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its creation. It held the world record for both the most-liked Instagram post[1][2] and most liked online post on any website in history until December 2022.[upper-alpha 1]

The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness.[4][5][6]

Notes

  1. A source from 14 January 2019,[3] says that with over 25 million likes, the only online post with more likes than the egg is the "Despacito" YouTube music video with 31 million likes; however, the egg as of March 2019 has over 50 million likes, making it the most-liked online post of all time

References

  1. Tasimone, Ashley (14 January 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. https://www.billboard.com/articles/news/8493277/egg-kylie-jenner-stormi-most-liked-instagram-photo-record. Retrieved 14 January 2019. 
  2. Thorne, Dan (14 January 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Retrieved 22 January 2019.
  3. News Desk (14 January 2019). "'Egg' becomes most-liked Instagram post". Globalvillagespace.com. Retrieved 14 January 2019.
  4. Bromwich, Jonah Engel; Maheshwari, Sapna (3 February 2019). "Meet the Creator of the Egg That Broke Instagram" (in en-US). The New York Times. ISSN 0362-4331 . https://www.nytimes.com/2019/02/03/style/world-record-egg-instagram.html. Retrieved 4 February 2019. 
  5. Murdoch, Morgan Sung and Cassie (3 February 2019). "The person behind the World Record Egg has been revealed". Mashable. Retrieved 4 February 2019.
  6. Specter, Francesca (4 February 2019). Lifestyle: Instagram egg that beat Kylie Jenner's 'most liked' record revealed as mental health ad. Yahoo Style UK. https://www.yahoo.com/style/instagram-egg-beat-kylie-jenner-record-revealed-mental-health-ad-102411319.html. Retrieved 4 February 2019.