Digital marketing
Digital marketing is advertising delivered through digital channels. It is a type of marketing that is done online and has an effect on offline business. It is done online, using things like search engines, social media, email, and other websites to connect with current and potential customers.[1][2]
Differences from traditional marketing
Digital Marketing is different from traditional marketing. Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.
Digital marketing channels
- Website Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Email Marketing
- Social media marketing
- Search engine indexing
- Affiliate marketing
- Video Marketing
- Block Chain Marketing
Digital Marketing Media
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.
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References
- ↑ Barone, Adam. "Digital Marketing". Investopedia. Retrieved 2020-03-27.
- ↑ Cortes, Jimena. "Council Post: How To Create A Successful Digital Marketing Presence". Forbes. Retrieved 2020-03-27.