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Jidu


Jidu Auto is a joint venture between Chinese car company Geely and Baidu. Jidu Auto was founded in March 2021 as an intelligent electric vehicle company mainly focused on the development of electric vehicles and intends to release a full portfolio of electric vehicles in different segments starting in 2022.[1]

Jidu Auto
Private
IndustryAutomotive
Founded2021; 3 years ago (2021)
HeadquartersRobobase, Jiading District, Shanghai, China
Key people
Joe Xia (CEO)
Gang Luo (COO)
Number of employees
Approx. 3000 (2023)

History

Originally founded in March 2021 with an investment of $300 million,[2] Jidu Auto completed a $400 million Series A financing in January 2022 from Baidu and Geely,[3][4][5]

On December 7th 2022, Jidu Auto changed its legal name to Shanghai Mihang Automobile Co., Ltd.[6]

On February 15, 2023, Jidu Auto announced that the firm would use Baidu’s self-developed Ernie bot Artificial intelligence in its production cars as the first company to provide an interactive experience with artificial intelligence in production vehicles.[7][8]

Relation with Ji Yue brand

Ji Yue (极越) brand was established in August 2023,[9] a second company between Geely and Baidu to reconstruct the partnership between the two companies.[10][11] The Ji Yue brand is 65% owned by Geely and 35% by Baidu which makes Ji Yue brand a subsidiary under Geely Group rather than a joint venture company like Jidu. Due to the Chinese government's policies, Baidu as the controlling company of Jidu, cannot obtain the qualification to manufacture cars. The purpose of establishment of Ji Yue was to turn Geely as the controlling company to solve the restriction of car manufacture qualification. The Jidu Auto become a technology solution company to develop AI driving technology and will not be an independent car marque.

With the new Ji Yue brand, the previous Jidu ROBO-01 was renamed as Ji Yue 01. The Ji Yue brand inherited the brand logo created by Jidu Auto.[12][13]

Vehicles

The Jidu Auto vehicles will be manufactured in Hangzhou Bay in Ningbo, where Geely's headquarter and several Geely plants are located.[14]

  • Jidu ROBO-01

  • Jidu ROBO-02

Concept

  • Jidu Robo-01 Concept (2022)
  • Jidu Robo-02 Concept (2022)


References

  1. ↑ "Jidu Auto to invest billions in electrification by 2026". electrive.com. 2021-04-27. Retrieved 2021-09-24.
  2. ↑ Baidu's electric car brand Jidu closes $400M Series A round. techcrunch.com. January 26, 2022. https://techcrunch.com/2022/01/26/baidus-electric-carmaker-jidu-series-a/. 
  3. ↑ Jidu Auto steps up to roll out mass-produced robocars. chinadaily.com.cn. June 8, 2022. https://www.chinadaily.com.cn/a/202206/14/WS62a7f247a310fd2b29e62963.html. 
  4. ↑ Knight, Will (June 8, 2022). "China's Jidu Robo-1 Looks Like It's From the Future. Maybe It Is". Wired (wired.com). https://www.wired.com/story/baidu-jidu-robo-1-autonomous-car/. 
  5. ↑ Why Do We Think JIDU is a "Bad Business". equalocean.com. July 13, 2022. https://equalocean.com/analysis/2022071318495. 
  6. ↑ Baidu's Jidu Automobile Has A New Name. carnewschina.com. December 7, 2022. https://carnewschina.com/2022/12/07/jidu-automobile-has-a-new-name/. 
  7. ↑ Jidu Auto to Provide World's First AI Chatbot Experience in Smart Cars. yicaiglobal.com. February 15, 2023. https://www.yicaiglobal.com/news/jidu-auto-to-provide-world-first-ai-chatbot-experience-in-smart-cars. 
  8. ↑ Cheng, Evelyn (February 14, 2023). "Chinese EV startup Jidu plans to use ChatGPT-like tech". CNBC. https://www.cnbc.com/2023/02/15/chinese-ev-startup-jidu-plans-to-use-chatgpt-like-tech.html. 
  9. ↑ "极越 | 创造汽车机器人新物种". www.jiyue-auto.com (in 中文). Retrieved 2023-09-03.
  10. ↑ 马清. "Geely, Baidu unveil new car brand Ji Yue". www.chinadaily.com.cn. Retrieved 2023-08-25.
  11. ↑ "JI YUE – Zhejiang Geely Holding Group". Retrieved 2023-08-25.
  12. ↑ "百度吉利合作造车"集度"之后添"极越" 二者有何不同？ | 投中网". www.chinaventure.com.cn. Retrieved 2023-08-25.
  13. ↑ "Geely, Baidu Hitch Up on New EV Brand - Caixin Global". www.caixinglobal.com. Retrieved 2023-08-25.
  14. ↑ Yang, Yingzhi; Diviggiano, Alessandro (June 8, 2022). "Baidu's electric vehicle firm Jidu unveils first 'robot' car". Reuters. https://www.reuters.com/technology/baidus-electric-vehicle-firm-jidu-unveils-first-robot-car-2022-06-08/. 

External links


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