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Marketing is activity that connects producers with customers. Marketing has 2 types, which are B2B (business to business) marketing and B2C (business to consumer).


  • Exchange value and building strong relationship with customer.
  • Marketing-" To create, grow, develop, maintain, defend, and own markets".
  • Multi-Channel Marketing- one distribution strategy across multiple channels or platforms. Thus, we increase the possibility of interaction with a potential client [1]
  • An approach to business that seeks to identify, anticipate, and satisfy customers needs.[2]
  • Al Ries and Jack Trout defined marketing as simply "war" between competitors.
  • At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.