Moral purchasing
Moral purchasing is when a person uses moral reasoning to decide what to buy. For example, when a person chooses to buy local goods instead of those from other countries, it supports their community and promotes processes that have visible, direct benefits to their neighbours.
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Moral Purchasing Media
An electric wire reel reused as a center table in a Rio de Janeiro decoration fair. When consumers choose and reuse environmentally friendly material like this, they are practicing ethical consumerism.
A sign proclaiming carbon neutrality in the Virginia-Highland neighborhood of Atlanta
