Motto
A motto is a word, phrase or sentence used to describe the meaning or point of a group or organisation. Mottoes are often in Latin.
Motto Media
Logo of the French Republic "Liberté, Egalité, Fraternité", French for "liberty, equality, fraternity"
Motto "Domine dirige nos" (Latin for 'Lord, guide us') below the Coat of arms of the City of London
Above the crest is the slogan (see: Slogan (heraldry), most traditional in Scottish heraldry) or the war cry, Arms of Brady Brim-DeForest, Baron of Balvaird