MyLime (blockchain)

MyLime is an Italian startup founded in 2018, specializing in digital product passports based on blockchain technology.[1]

History

MyLime was founded in 2018 to develop a secure and tamper-proof certification system for physical assets, leveraging blockchain technology.[2]

The company gained recognition through participation in international events such as CES in Las Vegas and EICMA, where it showcased applications of its technology in the automotive and cycling industries.[3][4]

In 2023, MyLime was listed among the leading startups at the Salone del Mobile by Designtech, highlighting its growing influence in the design and technology sectors.[5]

Technology and Applications

At the core of MyLime’s innovation is the Digital Product Passport (DPP), a blockchain-based digital archive linked to a physical product.[6]

The European Union has recognized Digital Product Passports as a key technology for sustainability, and MyLime’s platform aligns with upcoming EU regulations on circular economy and product traceability.[7]

Cycling Industry

One of MyLime’s most notable applications has been in the cycling industry, where Colnago became the first bicycle manufacturer to integrate a blockchain-based digital passport for its frames.[8] The system enhances security by allowing owners to verify authenticity, track ownership, and prevent theft.[9][10]

This innovation has been widely covered by cycling media, including CyclingNews, Bicycling Magazine, and GearJunkie.[11] Despite this, some experts have raised concerns about adoption challenges and user accessibility, emphasizing that further industry-wide integration is needed.[12]

Automotive and Classic Cars

In the automotive sector, MyLime has collaborated with historical brand to track vehicle authenticity and service history via blockchain.[13]

The company has also developed a specialized features for classic car certification which aims to preserve and verify the historical value of vintage vehicles.[14][15]

Recognition and Partnerships

In 2022 and 2023, Elena with MyLime was included among the 50 most innovative female-led startups in Italy, as recognized by the GammaDonna Award.[16] She is also part of the Corporate Advisory Board of the Rome Business School, contributing to research and innovation in blockchain applications for industry.[17]

MyLime (blockchain) Media

References

  1. Francescangeli, Luca (2023-05-17). "Le startup italiane sbarcano in Silicon Valley". Wired Italia (in italiano). Retrieved 2025-03-06.
  2. Lonati, Valentina (2023-04-28). "Tutte le startup protagoniste della settimana di talk e incontri organizzate da Designtech al Salone del Mobile". Forbes Italia (in italiano). Retrieved 2025-03-04.
  3. "CES 2020, MyLime lancia il parabrezza smart - News". www.inmoto.it (in italiano). Retrieved 2025-03-06.
  4. "MyLime presenta all'Eicma la gestione informatizzata "dell'anima delle moto"". la Repubblica (in italiano). 2019-11-07. Retrieved 2025-03-05.
  5. Lonati, Valentina (2023-04-28). "Tutte le startup protagoniste della settimana di talk e incontri organizzate da Designtech al Salone del Mobile". Forbes Italia (in italiano). Retrieved 2025-03-06.
  6. "Blockchain e imprenditoria femminile: un'opportunità per la crescita e l'innovazione". iBicocca (in italiano). Retrieved 2025-03-04.
  7. Lojacono, Gabriella (2024-08-03). The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences. Kogan Page Publishers. ISBN 978-1-3986-1546-5.
  8. Colnago. "Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain". www.prnewswire.com. Retrieved 2025-03-04.
  9. Orlando, Luca (2021-09-24). "Passaporto digitale per le bici Colnago". Il Sole 24 ORE (in italiano). Retrieved 2025-03-05.
  10. Cluff, Jilli (2021-09-24). "Crypto-Bike: Colnago Debuts First Blockchain Security to Thwart Thieves". GearJunkie. Retrieved 2025-03-05.
  11. Lance Branquinho (2021-09-23). "Colnago introduces blockchain frame technology to futureproof onward sales". cyclingnews.com. Retrieved 2025-03-05.
  12. "Colnago's New Cryptosecurity Tech Has Potential, But There Are Still Too Many Questions". Bicycling. 2021-10-05. Retrieved 2025-03-04.
  13. "MyLime presenta all'Eicma la gestione informatizzata "dell'anima delle moto"". la Repubblica (in italiano). 2019-11-07. Retrieved 2025-03-05.
  14. "ASI PATROCINA IL NUOVO CORSO PER "TECNICO RESTAURATORE DELLA MECCANICA DELL'AUTO D'EPOCA" – ASI" (in italiano). Retrieved 2025-03-04.
  15. Paganoni, Giulia (2020-06-15). "MyClassic: la prima App per certificare il valore storico dell'auto d'epoca". Il Sole 24 ORE (in italiano). Retrieved 2025-03-06.
  16. "Fab50, le storie di imprese al femminile più innovative". la Repubblica (in italiano). 2023-06-24. Retrieved 2025-03-06.
  17. "Corporate Advisory Board". Rome Business School. Retrieved 2025-03-04.