MyLime (blockchain)
MyLime is an Italian startup founded in 2018, specializing in digital product passports based on blockchain technology.[1]
History
MyLime was founded in 2018 to develop a secure and tamper-proof certification system for physical assets, leveraging blockchain technology.[2]
The company gained recognition through participation in international events such as CES in Las Vegas and EICMA, where it showcased applications of its technology in the automotive and cycling industries.[3][4]
In 2023, MyLime was listed among the leading startups at the Salone del Mobile by Designtech, highlighting its growing influence in the design and technology sectors.[5]
Technology and Applications
At the core of MyLime’s innovation is the Digital Product Passport (DPP), a blockchain-based digital archive linked to a physical product.[6]
The European Union has recognized Digital Product Passports as a key technology for sustainability, and MyLime’s platform aligns with upcoming EU regulations on circular economy and product traceability.[7]
Cycling Industry
One of MyLime’s most notable applications has been in the cycling industry, where Colnago became the first bicycle manufacturer to integrate a blockchain-based digital passport for its frames.[8] The system enhances security by allowing owners to verify authenticity, track ownership, and prevent theft.[9][10]
This innovation has been widely covered by cycling media, including CyclingNews, Bicycling Magazine, and GearJunkie.[11] Despite this, some experts have raised concerns about adoption challenges and user accessibility, emphasizing that further industry-wide integration is needed.[12]
Automotive and Classic Cars
In the automotive sector, MyLime has collaborated with historical brand to track vehicle authenticity and service history via blockchain.[13]
The company has also developed a specialized features for classic car certification which aims to preserve and verify the historical value of vintage vehicles.[14][15]
Recognition and Partnerships
In 2022 and 2023, Elena with MyLime was included among the 50 most innovative female-led startups in Italy, as recognized by the GammaDonna Award.[16] She is also part of the Corporate Advisory Board of the Rome Business School, contributing to research and innovation in blockchain applications for industry.[17]
MyLime (blockchain) Media
Grand Duke Sergei with his parents and his sister, Grand Duchess Maria Alexandrovna
Grand Duke Sergei with his younger brother Grand Duke Paul
Grand Duke Sergei Alexandrovich in his youth
Grand Duke Sergei Alexandrovich of Russia
Grand Duke Sergei and his wife, Grand Duchess Elizabeth Feodorovna
Grand Duke Sergei and his wife, 1892
Grand Duke Sergei Alexandrovich (right) with his brother Grand Duke Paul Alexandrovich (center, smoking) on 14 May 1896, coronation of Nicholas II
Victims of the stampede at Khodynka
Grand Duke Sergei Alexandrovich
Grand Duke Sergei Alexandrovich of Russia with his foster children: Grand Duchess Maria Pavlovna Jr. and Grand Duke Dimitri Pavlovich
References
- ↑ Francescangeli, Luca. Le startup italiane sbarcano in Silicon Valley (in it-IT). Wired Italia (2023-05-17). Retrieved 2025-03-06.
- ↑ Lonati, Valentina. Tutte le startup protagoniste della settimana di talk e incontri organizzate da Designtech al Salone del Mobile (in it-IT). Forbes Italia (2023-04-28). Retrieved 2025-03-04.
- ↑ CES 2020, MyLime lancia il parabrezza smart - News (in it). www.inmoto.it. Retrieved 2025-03-06.
- ↑ MyLime presenta all'Eicma la gestione informatizzata "dell'anima delle moto" (in it). la Repubblica (2019-11-07). Retrieved 2025-03-05.
- ↑ Lonati, Valentina. Tutte le startup protagoniste della settimana di talk e incontri organizzate da Designtech al Salone del Mobile (in it-IT). Forbes Italia (2023-04-28). Retrieved 2025-03-06.
- ↑ Blockchain e imprenditoria femminile: un'opportunità per la crescita e l'innovazione (in it-IT). iBicocca. Retrieved 2025-03-04.
- ↑ Lojacono, Gabriella. The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences (in en) (2024-08-03)Kogan Page Publishers. ISBN 978-1-3986-1546-5.
- ↑ Colnago. Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain (in en). www.prnewswire.com. Retrieved 2025-03-04.
- ↑ Orlando, Luca. Passaporto digitale per le bici Colnago (in it). Il Sole 24 ORE (2021-09-24). Retrieved 2025-03-05.
- ↑ Cluff, Jilli. Crypto-Bike: Colnago Debuts First Blockchain Security to Thwart Thieves (in en-US). GearJunkie (2021-09-24). Retrieved 2025-03-05.
- ↑ Lance Branquinho. Colnago introduces blockchain frame technology to futureproof onward sales (in en). cyclingnews.com (2021-09-23). Retrieved 2025-03-05.
- ↑ Colnago's New Cryptosecurity Tech Has Potential, But There Are Still Too Many Questions (in en-US). Bicycling (2021-10-05). Retrieved 2025-03-04.
- ↑ MyLime presenta all'Eicma la gestione informatizzata "dell'anima delle moto" (in it). la Repubblica (2019-11-07). Retrieved 2025-03-05.
- ↑ ASI PATROCINA IL NUOVO CORSO PER "TECNICO RESTAURATORE DELLA MECCANICA DELL'AUTO D'EPOCA" – ASI (in it-IT). Retrieved 2025-03-04.
- ↑ Paganoni, Giulia. MyClassic: la prima App per certificare il valore storico dell'auto d'epoca (in it). Il Sole 24 ORE (2020-06-15). Retrieved 2025-03-06.
- ↑ Fab50, le storie di imprese al femminile più innovative (in it). la Repubblica (2023-06-24). Retrieved 2025-03-06.
- ↑ Corporate Advisory Board (in en-US). Rome Business School. Retrieved 2025-03-04.