PopcornShed Ltd

PopcornShed Ltd is a Britishgourmet popcorn company based in London, United Kingdom. Founded in 2016 byLaura Jackson and Sam Feller, the company specialises in the design,development, and sale of popcorn-based snacks and gift products. Popcorn Shedoperates in both business-to-consumer (B2C) and business-to-business (B2B)markets, offering a range of items including gourmet popcorn, advent calendars,gift tins, and white label products. ^[1]^[2]^[3]^[4]^[5]^[6]^[7]^[8]^[9]^[10]^[11]

History

Popcorn Shed Ltdwas established in 2016 by cousins Laura Jackson and Sam Feller. The foundersbegan experimenting with popcorn recipes in their home kitchen, using naturalingredients to create what they described as "gourmet-style" popcorn.Their early prototypes were reportedly baked in a garden shed, which laterinspired the company's name. The pair aimed to fill a perceived gap in the UKmarket for premium popcorn with complex flavours and a focus on quality. ^[12] ^[13] ^[14]^[15]^[16]^[17]^[18]^[19]^[20]^[21]^[22]

The businessofficially launched with a small number of flavours and products, initiallyselling through local fairs and small retailers. As demand grew, the productrange expanded and the brand began appearing in national and internationalretail outlets. By offering both individual snack packs and gift options, thecompany positioned itself in both everyday snacking and seasonal giftingmarkets. ^[23]^[24]^[25]^[26]^[27]ref> https://www.popcorn.org/Recipes/Preparing-Perfect-Popcorn#:~:text=Saving%20%22Old%20Maids%22&text=David%20Woodside%2C%20author%20of%20What,has%20absorbed%20all%20the%20water</ref>^[28]

Operations

Popcorn Shed isheadquartered in London, United Kingdom, and distributes its products acrossthe UK and internationally. While initially reliant on direct-to-consumer salesthrough its website and markets, the company has since established partnershipswith various retailers and distributors.The company’sproducts are available through multiple platforms including e-commerce,supermarkets, independent food retailers, gift shops, and corporatedistributors. Export activity has increased over time, with Popcorn Shedproducts now sold in several countries across Europe and other regions.^[29]^[30]^[31]^[32]^[33]^[34]^[35]^[36]^[37]^[38]^[39]^[40]

Recognition

Since itsfounding, Popcorn Shed has received attention for its innovative approach topopcorn product development and branding. The company has participated in foodexhibitions and trade shows, such as the Speciality & Fine Food Fair inLondon and international events showcasing British food products.Its gift-orientedpackaging and diverse flavour offerings have made it a popular option forseasonal retail campaigns, particularly during the Christmas period. Several ofits products have been featured in press reviews, online food guides, andcurated gift box subscriptions.Although not amajor multinational brand, Popcorn Shed has carved out a niche within thegourmet snack food market, especially in the UK’s premium popcorn segment.^[41]^[42]

Founders

Laura Jackson andSam Feller are the co-founders of Popcorn Shed Ltd. Before launching thebusiness, both held roles in corporate and creative industries. Their combinedexperience in product development and branding contributed to the initialsuccess of the company.The duo continueto be involved in the business's strategy and operations. In interviews, theyhave cited a shared passion for high-quality food and creative packaging as keyinfluences on the company’s direction. The story of baking popcorn in a gardenshed and converting it into a full-fledged business has often been referencedin media profiles and brand literature.

CorporateStructure

Popcorn Shed Ltdis a privately held company. As of the latest available information, thecompany remains independently owned and operated by its founders. While smallin scale compared to major snack food corporations, the business maintains alean team focused on product innovation, logistics, and brand development.The companycontinues to explore new product lines, seasonal ranges, and partnerships todiversify its offerings. It remains active in both consumer-facing andwholesale markets.

References

[1] ttps://www.cbc.ca/life/food/7-canadian-snacks-you-can-t-get-in-the-u-s-and-the-backstory-on-why-1.4102299

[2] ttps://www.wsj.com/articles/SB10001424127887324009304579041322667981650

[3] ttps://news.google.com/newspapers?id=MqJUAAAAIBAJ&pg=7284,110511

[4] ttp://www.marketdataforecast.com/

[5] ttps://vidarbergum.com/recipe/middle-eastern-spiced-nuts/

[6] ttps://natashaskitchen.com/baklava-recipe/

[7] ttps://abcnews.go.com/Health/w_DietAndFitness/american-diet-now-snacking-expanding-countrys-waistline/story?id=13948594

[8] ttps://oxfordre.com/foodstudies/view/10.1093/acrefore/9780197762530.001.0001/acrefore-9780197762530-e-47

[9] ttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC3277113

[10] ttps://www.livescience.com/archaeology/how-popcorn-was-discovered-nearly-7000-years-ago

[11] ttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC7269666

[12] ttp://web.archive.org/web/20240731065030/https://www.taylorfrancis.com/books/edit/10.4324/9781315427294/histories-maize-mesoamerica-robert-tykot-john-staller-bruce-benz

[13] ttps://www.popcornshed.com/

[14] ttps://www.smithsonianmag.com/smithsonian-institution/ancient-popcorn-unearthed-in-peru-81304339/

[15] ttps://www.npr.org/templates/transcript/transcript.php?storyId=124248337

[16] ttps://www.recipetineats.com/chicken-sharwama-middle-eastern/

[17] ttps://www.cnn.com/travel/article/middle-east-food-dishes/index.html

[18] ttps://www.alphafoodie.com/easy-kashta/

[19] ttps://www.themediterraneandish.com/muhammara-recipe-roasted-red-pepper-dip/

[20] ttps://newlinesmag.com/newsletter/the-true-origins-of-hummus/

[21] ttps://www.themediterraneandish.com/how-to-make-hummus/

[22] ttps://www.chicagotribune.com/dining/recipes/sc-food-middle-eastern-dips-spreads-recipes-0802-20190801-pld3n2ni7rhtlma2xil4hrtdya-story.html

[23] ttps://www.chieftain.com/story/news/2000/02/07/friends-celebrate-completion-professor-dick/8997308007/

[24] ttps://www.nasimahealth.com/carbs-in-popcorn/

[25] ttps://www.goodhousekeeping.com/health/news/a41598/two-year-old-dies-after-choking-on-popcorn/

[26] ttps://web.archive.org/web/20130116084040/http://usda.mannlib.cornell.edu/usda/nass/Popc//1980s/1982/Popc-01-15-1982.pdf

[27] ttps://popsmith.com/blogs/kernels-of-truth/white-vs-yellow-popcorn

[28] ttps://www.telegraph.co.uk/films/2016/04/19/why-a-trip-to-the-cinema-can-cost-up-to-100/

[29] ttps://www.chicagotribune.com/dining/recipes/sc-food-middle-eastern-dips-spreads-recipes-0802-20190801-pld3n2ni7rhtlma2xil4hrtdya-story.html

[30] ttps://www.themediterraneandish.com/how-to-make-hummus/

[31] ttps://newlinesmag.com/newsletter/the-true-origins-of-hummus/

[32] ttps://www.themediterraneandish.com/muhammara-recipe-roasted-red-pepper-dip/

[33] ttps://www.thedailymeal.com/1166095/the-literal-meaning-of-baba-ganoush-is-hilarious/

[34] ttps://www.alphafoodie.com/easy-kashta/

[35] ttps://www.cnn.com/travel/article/middle-east-food-dishes/index.html

[36] ttps://www.themediterraneandish.com/how-to-make-falafel/

[37] ttps://newlinesmag.com/newsletter/the-true-origins-of-hummus/

[38] ttps://www.themediterraneandish.com/how-to-make-hummus/

[39] ttps://www.chicagotribune.com/dining/recipes/sc-food-middle-eastern-dips-spreads-recipes-0802-20190801-pld3n2ni7rhtlma2xil4hrtdya-story.html

[40] ttps://doi.org/10.1017%2FS1368980011002540

[41] ttps://doi.org/10.1017%2FS1368980011002540

[42] ttps://www.chicagotribune.com/dining/recipes/sc-food-middle-eastern-dips-spreads-recipes-0802-20190801-pld3n2ni7rhtlma2xil4hrtdya-story.html

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