Product piracy

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Counterfeit designer shirts
File:Calven Kiein Underwear Piracy Thailand.jpg
Underwear from Thailand, with a name resembling that of a well-known brand
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Counterfeits of a well-known French spirit

Product piracy or Brand piracy is the fact that goods with aname that is similar to a well-known brand are produced, and sold cheaper than the original brand. In the long run, the owner of the original brand name has a difficult time justifying the higher prices.