Running gag

A running gag is an humorous joke or reference that is used several times in a work or series of works. A famous example of a running gag is the Couch gag in the opening of The Simpsons.

Running Gag Media

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  A running gag in The Jack Benny Program radio show was that Benny owned a high-security vault in his basement, which would produce dramatic sound effects when broken into