ShoeDazzle

ShoeDazzle is an American online fashion subscription service. It is based in El Segundo, California. Each month, the company debuts a selection of shoes, handbags and jewelry. It provides its members with a showroom based on their fashion preferences.[1][2]

ShoeDazzle
Subsidiary
IndustryRetail
FoundedMarch 19, 2009; 15 years ago (2009-03-19)
Founder
HeadquartersEl Segundo, California, U.S.
Key people
  • Adam Goldenberg (Co-CEO)
  • Don Ressler (Co-CEO)
  • M.J. Eng (President)
ProductsShoes, accessories, clothes
ParentTechStyle Fashion Group

The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.[1] In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.[3]

References