Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2]
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.[3]
Benefits of Social Media Marketing
There are many benefits of Social Media Marketing inculing:
- It allows companies and brands to promote themselves to diverse audiences that could not be reached through traditional marketing such as Phone and E-mail based advertising.[4][5]
- Through SMM, Companies and Brands can engage with customers directly, allowing them to obtain feedback and resolve issues of their customers immediately.[6]
- Such platforms can be used to promote their products, deals, events and news.
Social Media Marketing Media
A video advert for a fashion magazine. Notice the vertical aspect ratio and rapid fire of information to capture attention.
- Social Media Icons Displayed On The Screen of A Phone.jpg
Social media apps on a smartphone
Business use of social media in the UK
- Instagram app on smartphone (grass background) (cropped).jpg
Instagram app on smartphone.
- Wp-twentyten.jpg
Základní WordPress šablona Twenty Ten (2010)
- Chiara Ferragni - Giorgio Armani Show - Milan Fashion Week - 23 Sept. 2013.jpg
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.
References
- ↑ Lua error in Module:Citation/CS1/Identifiers at line 630: attempt to index field 'known_free_doi_registrants_t' (a nil value).
- ↑ Lua error in Module:Citation/CS1/Identifiers at line 630: attempt to index field 'known_free_doi_registrants_t' (a nil value).
- ↑ "Social Media Marketing In 2024: The Ultimate Guide – Forbes Advisor". www.forbes.com. Retrieved 2024-04-24.
- ↑ Lua error in Module:Citation/CS1/Identifiers at line 630: attempt to index field 'known_free_doi_registrants_t' (a nil value).
- ↑ Lua error in Module:Citation/CS1/Identifiers at line 630: attempt to index field 'known_free_doi_registrants_t' (a nil value).
- ↑ Flanigan, Rod L.; Obermier, Timothy R. (2016). "An Assessment of the Use of Social Media in the Industrial Distribution Business-to-Business Market Sector". The Journal of Technology Studies. 42 (1): 18–29. ISSN 1071-6084.