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The CW Television Network
|Type||Broadcast television network|
|Slogan||"TV To Talk About"|
CBS Corporation: 50%|
Warner Bros. (Time Warner): 50%
|Key people||Mark Pedowitz (President, 2011–present)|
|Launch date||September 18, 2006|
|Callsign meaning||CBS and Warner Bros.|
The CW Television Network (The CW) is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Time Warner's Warner Bros., former majority owner of The WB Television Network. The "CW" name is derived from the first letter of the names of these corporations (CBS and Warner Bros.). According to its former President of Entertainment Dawn Ostroff, the network tries to "appeal to people 18 to 34-years-old". The network currently airs programming six days a week: Monday through Friday afternoons and evenings (in prime time), and Saturday morning children's programming (under their The CW4Kids block).
The network started after its two predecessors, UPN and The WB, ceased independent operations on September 15 and September 17, 2006 respectively. The CW's first two nights of programming—Monday and Tuesday, September 18 and September 19, 2006—consisted of reruns and launch-related specials. The CW marked its formal launch date on Wednesday, September 20, 2006, with a two-hour season premiere of America's Next Top Model.
The CW offers a mixture of programming that originated on both UPN and The WB along with its own original programs, mostly targeted towards women and young adults.
- "Official Site of the CW Network | CW Television Shows". CW TV. http://www.cwtv.com/. Retrieved 2011-09-28.
- "90210" Upfront and Center for CW, Hollywood Reporter, May 13, 2008