Thums Up

Thums Up is a brand of cola introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.

Thums Up Media

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  A can and glass of Thums Up

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  A can of Thums Up in 2020 Olympics packaging featuring Olympian Bajrang Punia

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  Thums Up roadside stall in Himachal Pradesh, India, in 2011