Visual kei
Visual kei (aka visual rock) is a Japanese musical style that started in the late 1980s. Visual kei was influenced by glam rock. Visual kei artists use striking fashion and theatrical performances to highlight their music.
Early visual kei bands were strongly influenced by glam rock and heavy metal. Over time, visual kei has changed to meet the consumers' taste for music. Today, visual kei music includes goth, industrial, J-pop, and hip hop. Sometimes it is called "neo-visual kei".
Visual kei influenced the Goth lolita fashion trend. Visual kei artists often have wild dress, androgynous looks, jewelry, dyed hair, and thick make-up. Goth lolita dressers say that they are inspired by their favorite visual kei bands.
X Japan is widely seen as the first visual kei band. Other well-known bands that helped to increase visual kei's popularity include Malice Mizer, Luna Sea, and Dir en grey.
Visual Kei Media
Originally a visual kei band, Glay went on to become one of the best-selling musical acts in Japan.
Versailles performing in 2010, wearing costumes inspired by the French Rococo style
Luna Sea in Singapore, 2013
The Candy Spooky Theater with white face paint in New York City 2007
Dio – Distraught Overlord vocalist Mikaru wearing a costume in Paris 2007
Penicillin vocalist Hakuei in Paris 2008
Vistlip wearing matching outfits in Paris 2009
Vivid guitarist Ryōga in Paris 2010
Moi dix Mois guitarist Mana performing in 2011