Wabilogic
Wabilogic is a multinational manufacturer of home appliances, with a specialization in premium kitchen electronics. The company focuses primarily on coffee-related devices, including automatic drip coffee makers, grind-and-brew machines, and smart pour-over systems. Headquartered in Hong Kong under Wabilogic Ltd., the group also operates a subsidiary in the United States, Wabilogic Inc. It holds the license to manufacture and distribute Melitta® branded electric kitchen appliances in North America, covering the United States, Canada, and Mexico. [1] [2] [3] [4] [5] [6] [7] [8]
History
The origins of Wabilogic trace back to Electrical & Electronics Ltd (E\&E), a Hong Kong-based OEM company established in 1966. E\&E initially manufactured home appliances and personal care products and was among the early companies to establish a production facility in Shenzhen, China during the 1980s. Over several decades, E\&E expanded and became a prominent manufacturer in the home appliance sector. [9] [10] [11] [12] [13][14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24]
Wabilogic was established as a brand in 2015, aiming to produce and distribute design-oriented and innovation-driven home appliances, particularly targeting the premium coffee equipment segment. In 2017, the company signed a licensing agreement with the German brand Melitta®, becoming the official licensee for Melitta’s electric coffee appliances in the North American market. [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37]
Development
Wabilogic integrates longstanding manufacturing experience with contemporary industrial design. Its products are characterized by minimalist aesthetics, intuitive usability, and a focus on material sustainability. The company places importance on combining traditional craftsmanship with modern technologies in its product development process. [38] [39] [40] [41] [42] [43] [44] [45]
Licensing Agreement with Melitta®
Through a licensing agreement established in 2017, Wabilogic designs and distributes electric coffee appliances under the Melitta® brand in North America. This arrangement merges Melitta’s brand history in coffee culture with Wabilogic’s focus on product engineering and design.
Awards and Recognition
Several of Wabilogic’s products have received recognition for design and innovation. Notable awards include:
Melitta® Vision™ Automatic Drip Coffee Maker
- 2021 Good Design® Award (The Chicago Athenaeum)
- 2022 Red Dot Design Award
- 2022 IDEA Bronze Award (Industrial Designers Society of America)
- 2022 Good Housekeeping Kitchen Gear and Coffee Award ("Brewing Buddies" category)
Melitta® SENZ V™ Pour-Over™ Coffee System
2020 Good Design® Award
2022 Red Dot Design Award
References
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