Whisps
Whisps is an American cheese and snack brand.
| Industry | Snack food, cheese |
|---|---|
| Founded | 2015 |
| Headquarters | New York City, New York, U.S. |
Key people | John Ghingo |
| Owner | Schuman Cheese (2015-2018) |
Ilana Fischer worked for Schuman Cheese in 2015 and she started the brand with Costco.[1]
In 2021, John Ghingo, originally from Applegate Farms became the owner.[2] Later they held a contest where one had to eat the snack for a year, and the winner was paid $10,000.[3] Later they came out with Cheese Crumbs and a nuts mix.[4]
In 2023, they introduced a Buffalo flavor, and Cheese And Pretzel Bites to the product line.[5]
References
- ↑ Knox, Dave. "How Whisps Created A New Snacking Category". Forbes. Retrieved 2023-06-27.
- ↑ "Whisps Brings In Former Applegate Exec to Lead Company". NOSH. 2022-02-01. Retrieved 2023-06-27.
- ↑ "This company will play someone $10k to eat cheese for a year". Yahoo News. 2021-06-09. Retrieved 2023-06-27.
- ↑ "Whisps Snacks adds Cheese Crumbs and Cheese Crisps & Nuts | Dairy Foods". www.dairyfoods.com. Retrieved 2023-06-27.
- ↑ "Whisps debuts new cheese and pretzel snacks | Food Business News". www.foodbusinessnews.net. Retrieved 2023-06-27.