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World Wide Fund for Nature

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The metal structure of the greenhouses of the Curitiban Botanic Garden (Curitiba, Paraná, Southern Brazil), with its lights off at the Earth Hour (event organized by WWF).

The World Wide Fund for Nature (WWF) is an international environmental organization based in Switzerland. Their mascot is the Giant Panda. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses.

The group says its mission is "to halt and reverse the destruction of our natural environment". Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change. The organization runs more than 1,200 field projects worldwide in any given year.