2023 Arnheuser-Busch boycott
In 2023, several people began to boycott Arnheuser-Busch beers, mainly Bud Light. Arnheuser-Bush is among the biggest breweries in the world, and Bud/Bud Light is very popular in the United States.[1] As a result, the issue is also called Bud Light fiasco. Arnheuser-Bush wanted to attract younger people.[1][2] They ran an advertising campaign featuring Dylan Mulvaney. Mulvaney is a transgender woman and a transgender activist.[3][4]
During a festival, known as the March Madness, Mulvaney starred in an advertisement for Bud Light.[5] Many conservatives were against the video. One of them was the singer Kid Rock, who also triggered a boycott.[6] As a result, the sales of Bud light fell between 11 and 26 percent.[7][8][9] The sale of all Arnheuser-Busch brands fell around 1%.[10][11]
2023 Arnheuser-Busch Boycott Media
Left to right: Chamillionaire, MC Hammer and Mistah F.A.B. at TechCrunch in 2008
Chamillionaire performing in Dubai, 2010
References
- ↑ 1.0 1.1 Template:Cite Q
- ↑ Anti-trans backlash against Bud Light has executives on the hot seat. What's going on?. Los Angeles Times (April 25, 2023). Retrieved April 27, 2023.
- ↑ Dylan Mulvaney Speaks Out Following Bud Light Ad Controversy. Retrieved May 8, 2023.
- ↑ Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership. Retrieved May 8, 2023.
- ↑ Stewart, Emily. The Bud Light boycott, explained as much as is possible. Vox (April 12, 2023). Retrieved April 27, 2023.
- ↑ Kaufman, Gil. Watch Stephen Colbert Blast Kid Rock's Anti-Bud Light Stance With 'Shaft Beer' Parody. Billboard (April 12, 2023). Retrieved April 13, 2023.
- ↑ Bary, Andrew. Bud Light Sales Fall 26% as Transgender Backlash Worsens. Barron's. Retrieved 1 May 2023.
- ↑ Phillips, Aleks. Bud Light sales drop again, sparking boycotter celebrations (in en). Newsweek (2023-05-02). Retrieved 2023-05-07.
- ↑ Valinsky, Jordan. Bud Light sales are falling, but distributors say they're sticking by the brand | CNN Business (in en). CNN (2023-04-26). Retrieved 2023-05-07.
- ↑ Mayer, Grace. What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says (in en-US). Business Insider. Retrieved 2023-05-07.
- ↑ Anheuser-Busch InBev/NV (BUD) Q1 2023 Earnings Call Transcript (in en). Motley Fool Transcribing (2023-05-04). Retrieved 2023-05-07.