AWGE

AWGE
Parent company	Universal Music Group (UMG)
Founder	A$AP Rocky
Status	Active
Distributing label	Interscope
Genre	Hip-Hop/Rap
Country of origin	United States
Official website	https://awge.com/

AWGE is an American creative agency, online-shop^[1] and record label founded in 2014 by American artist ASAP Rocky. The label has signed acts including A$AP Rocky, Playboi Carti, A$AP Ferg, Slowthai, ThotTwat, Key!, Smooky Margiela, A$AP Mob.

AWGE has two rules: #1. Never reveal what AWGE means. #2. When in doubt, always refer to rule #1.^[2]^[3]

History

AWGE was founded in the mid-2010s by A$AP Rocky as a creative extension of the A$AP Mob movement. The collective was designed to provide full creative control over music releases, visual direction, merchandise, and artistic branding.

The name “AWGE” has never been officially defined by its founder, contributing to the group’s mystique. Rocky has repeatedly declined to explain its meaning in interviews.

In 2016, AWGE released Cozy Tapes Vol. 1: Friends, a compilation album credited to A$AP Mob, marking one of the first major projects distributed under the AWGE imprint. The label later partnered with major distributors such as RCA Records and Polo Grounds Music.

Beyond music, AWGE has been heavily involved in:

Creative direction for A$AP Rocky projects
Fashion collaborations (including work connected to Vlone and high-fashion brands)
Music video direction under the AWGE creative credit
Branding and merchandising for affiliated artists

The collective operates with limited public disclosure regarding its internal structure.

Roster

Recording

Current

A$AP Rocky – Founder, rapper, creative director
A$AP Ant – Rapper
Playboi Carti (formerly closely affiliated; past AWGE association through creative direction)
Slowthai (past AWGE collaboration/association)
Various A$AP Mob members and affiliates

Former

Artists and affiliates associated during specific project cycles; AWGE does not publicly disclose formal contractual departures.

Publishing

AWGE operates publishing functions tied to its recording artists, often in partnership with major publishing companies. Specific publishing agreements are typically administered through larger industry entities connected to RCA or Sony Music.

In-house producers

AWGE frequently collaborates with a network of recurring producers, including:

Kelvin Krash
Clams Casino (longtime A$AP collaborator)
Hector Delgado
Ty Beats (A$AP Mob affiliate)
Jahlil Beats (collaborator on various projects)

The collective often prioritizes atmospheric, experimental, and avant-garde hip-hop production.

In-house songwriters

Songwriting within AWGE projects is often collaborative. Key contributors include:

A$AP Rocky
Members of A$AP Mob
Kelvin Krash
Various recurring co-writers depending on the project

AWGE emphasizes creative direction and aesthetic cohesion rather than traditional label-structured songwriting teams.

Discography

Studio albums

While AWGE functions primarily as a creative imprint, projects released under its banner include:

Testing – A$AP Rocky (2018)
Cozy Tapes Vol. 1: Friends – A$AP Mob (2016)
Cozy Tapes Vol. 2: Too Cozy – A$AP Mob (2017)

(Additional releases by affiliated artists have carried AWGE creative credit.)

Compilation albums

Cozy Tapes Vol. 1: Friends (2016)
Cozy Tapes Vol. 2: Too Cozy (2017)

Other charted songs

Songs released under AWGE creative direction that achieved chart success include:

“Yamborghini High” – A$AP Mob
“RAF” – A$AP Mob feat. Playboi Carti, Quavo & Lil Uzi Vert
“Praise the Lord (Da Shine)” – A$AP Rocky feat. Skepta

AWGE Media

Mayers performing at the 2012 Coachella Valley Music and Arts Festival
A$AP Rocky in 2013
Mayers at South by Southwest in 2019
Max Hamburgers at Hötorget where the first contact was made. The victim's headphones were retrieved from the awning on the left in the picture.
Apelbergsgatan behind Max Burgers where the final assault took place
Media and audience outside Stockholm District Court where the trial against Mayers was being held
Graffiti about Mayers in Stockholm