Beachbody
Beachbody LLC (known simply as BODi) is a publicly traded American fitness and health company. It sells fitness, weight loss and muscle-building home workouts through a subscription. The app can be accessed on web, mobile, and TV devices.[2] The company's best-known product is Tony Horton's P90X. Its television advertisements became some of the most frequently shown infomercials in the United States. American fitness coach, Shaun T. was signed by Beachbody to create the "most intense and insane workout ever put on DVD". This led to the creation of Insanity, becoming one of the best-selling exercise DVDs in the United States.[3][4][5]
| Company type | Public |
|---|---|
| Headquarters | , |
Area served | United States, Canada, United Kingdom, and France |
Key people | Carl Daikeler Jon Congdon Tony Horton Shaun T. Autumn Calabrese Debbie Siebers Sagi Kalev |
| Products | P90X Insanity Hip-hop Abs ChaLEAN Extreme Body Beast Rockin Body Body Gospel Power 90 10 Minute Trainer Rev Abs Brazil Butt Lift Turbo Jam Slim in 6 TurboFire YOU! Yoga Booty Ballet Tai Cheng Shakeology[1] |
| Website | bodi.com |
In March 2023, the company changed its name to BODi.[2][6] The BODi app, which gives subscribers access to over 9,500 workouts, was named "Best Workout App" by CNN Underscored and "Best Workout App for Beginners" by Business Insider.[7]
In 2026, the company’s Shakeology nutrition shakes became available at Sprouts supermarket locations, bringing the product to stores for the first time.[8] Also in 2026, BODi launched a line of P90X sport performance supplements.[9]
References
- ↑ Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos (2009-10-19)Beachbody.com. Retrieved 2011-02-14.
- ↑ 2.0 2.1 The Beachbody Company rebrands with a name that…. Los Angeles Business Journal (2023-03-10). Retrieved 2025-09-16.
- ↑ Insanity Workout - Extreme Home Workout DVD - Insanity Workout Reviewsbeachbody.com. Retrieved 2011-02-14.
- ↑ 11/08/2010. Shaun T's Insanity Fitness - ABC NewsAbcnews.go.com. Retrieved 2011-02-14.
- ↑ Fitness Review: Beach Body Insanity DVD Workout ProgramWebmd.com. Retrieved 2011-02-14.
- ↑ Beachbody Changes Name to BODi on its Mission to Build the Health Esteem Category. Business Wire (2023-03-09). Retrieved 2025-09-16.
- ↑ The best workout apps in 2023, tried and tested. CNN Underscored (2023-12-26). Retrieved 2025-09-16.
- ↑ Avery, Brad. Distribution: Shakeology Partners with KeHE, Adds Sprouts Locations (in en-US). BevNET.com (2026-05-29). Retrieved 2026-07-28.
- ↑ Rehfeldt, Courtney. BODi's P90X Launches Supplement Line (in en-US). Athletech News (2026-03-25). Retrieved 2026-07-28.
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