Copywriting

Copywriting is the act of writing persuasive text that is used for advertising and marketing. This is the job of a copywriter. There are seven types of copywriting depending on the field in which the copywriter is to work:

Creative copywriting: creating ideas for advertising.
Digital copywriting: describing the website menu, writing instructions for using the website, etc.
Marketing copywriting: texts closely related to advertising and building brand awareness and customer engagement.
SEO copywriting:includes the copywriting categories mentioned above, but additionally there is the aspect of SEO optimization of the texts.
Technical copywriting: covers the production of all specialist texts requiring appropriate technical knowledge.

Examples

Nike's "Just Do It" - skyrocketed Nike's sales from $800 million^[1] to more than $9.2 billion, in just 10 years.
California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.^[2]

References

↑ McGill, Douglas C. (1989-07-11). "Nike Is Bounding Past Reebok" (in en-US). The New York Times. ISSN 0362-4331 . https://www.nytimes.com/1989/07/11/business/nike-is-bounding-past-reebok.html. Retrieved 2021-08-19.
↑ Mihailescu, Victor. "Apple's 'Get a Mac' Awarded Grand Effie". softpedia. Retrieved 2021-08-19.

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[1] McGill, Douglas C. (1989-07-11). "Nike Is Bounding Past Reebok" (in en-US). The New York Times. ISSN 0362-4331 . https://www.nytimes.com/1989/07/11/business/nike-is-bounding-past-reebok.html. Retrieved 2021-08-19.

[2] Mihailescu, Victor. "Apple's 'Get a Mac' Awarded Grand Effie". softpedia. Retrieved 2021-08-19.

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