Flagship

The HMS Victory flagship

A flagship is the ship used by the officer who commanded a group of naval ships. The term comes from the custom of the commanding officer to fly a special flag to show he was present.

Used in this way, "flagship" is normally a temporary name; the flagship is wherever the officer is flying his flag. However, admirals have always needed a special place; a meeting room large enough to hold all the captains of the fleet, and a place for the admiral's staff to make plans and draw up orders.

Over the years, the term "flagship" has been borrowed by other industries. These include broadcasting, automobiles, cell phones, and others to mean their core products or services.

Flagship Media

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  HMS Victory, flagship of the First Sea Lord of the Royal Navy.

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  Tiffany & Co.'s 10-story flagship store on Fifth Avenue in New York City