HBO Max
HBO Max (rebranding as Max) is a subscription video on demand streaming service from WarnerMedia Entertainment. It is part of AT&T's WarnerMedia. The service was launched on May 27, 2020.
 | |
| Dissolved | May 22, 2023 |
|---|---|
| Predecessor(s) | HBO Go (U.S. only) HBO Now DC Universe |
| Area served | United States Puerto Rico |
| Owner | AT&T |
| Key people | Casey Bloys (Chief Content Officer) Andy Forssell (head of business operations) |
| Parent | WarnerMedia Direct (WarnerMedia) |
| Website | www |
| Users |  44.2 million (as of April 22, 2021[update])[1] |
| Launched | May 27, 2020 |
HBO Max is based on WarnerMedia's HBO premium TV service. It includes all of its programming including movies and television shows made by Warner Bros., as well as television channels that it owns such as CNN, Cartoon Network, TBS, and Turner Classic Movies (TCM).
In mid-to-late 2023, HBO Max started rebranding to the name "Max" (stylized as "max").[2][3] Many people did not like this change, and Max began losing subscribers.[4]
HBO Max Media
A variant of the streaming service's logo, which is expected to retain its former name as "HBO Max" in the Netherlands and Belgium when it is launched for those territories on June 11, 2024, and July 1, 2024, specific.
References
- ↑ Spangler, Todd; Spangler, Todd (April 22, 2021). "HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts". Variety. Retrieved April 22, 2021.
- ↑ "HBO Max to be renamed 'Max' with the addition of Discovery+ content". TODAY.com. April 12, 2023. Retrieved August 31, 2023.
- ↑ Vilas-Boas, Savannah Salazar, Eric (April 12, 2023). "They Really Are Just Calling It Max". Vulture. Retrieved August 31, 2023.
- ↑ Roth, Emma (August 3, 2023). "HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers". The Verge. Retrieved August 31, 2023.
