Hennes & Mauritz

H&M Flagship store in Causeway Bay, Hong Kong

H & M Hennes & Mauritz AB (H&M), is a Swedish clothing company. It sells fast fashion at cheaper prices. The company was created in Västerås, Sweden, in 1947 by Erling Persson.^[1] At first, the company only sold women's clothing. At that time, it was called Hennes, Swedish for "hers." In 1968, Persson got the building and inventory of a Stockholm hunting equipment store named Mauritz Widforss. A supply of men's clothing was part of the inventory. This caused Persson to decide to also sell men's clothing. He renamed the store Hennes & Mauritz, later shortened to H&M.

H&M has more than 1500 stores^[2] in 28 different countries. It has more than 60,000 employees.

Hennes & Mauritz Media

H&M store on Fifth Avenue in New York City
H&M Home section in an Antwerp store
Trompe-l'œil-printed viscose jersey dress by Maison Martin Margiela for H&M, 2012
H&M store in Novi Sad, Serbia
H&M store at the Pavilions Shopping Centre, Birmingham, UK
H&M Asia flagship store at Causeway Bay, Hong Kong
Map of H&M stores in the U.S. as of April 2023