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Hiroshi Yamauchi

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In this Japanese name, the family name is Yamauchi.

Hiroshi Yamauchi (Japanese: 山内溥, Yamauchi Hiroshi, November 7, 1927 – September 19, 2013) was a Japanese businessman. He was the third president of Nintendo from 1949 until he quit on May 31, 2002. He transformed Nintendo from a small card-making company to a multibillion-dollar video game company. He was known as "Mario's Farther".

He was born in Kyoto.[1] He died in hospital on September 19, 2013 due to complications from pneumonia.[2]