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Hiroshi Yamauchi (Japanese: 山内溥, Yamauchi Hiroshi, November 7, 1927 – September 19, 2013) was a Japanese businessman. He was the third president of Nintendo from 1949 until he quit on May 31, 2002. He transformed Nintendo from a small card-making company to a multi-billion dollar video game company. He was known as "Mario's Farther".
- "Nintendo visionary Hiroshi Yamauchi dies aged 85". bbc.co.uk. http://www.bbc.co.uk/news/technology-24160150. Retrieved 2013-09-19.