Internet celebrity

An internet celebrity (or social media celebrity) is a person who becomes famous on the internet or social media. They are also called social media influencers or internet personalities. Social media allows people to quickly become famous around the world.

Today, internet celebrities are found on social media websites such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, Twitch, and Reddit.^[1] Many internet celebrities such as Charli D'Amelio, Addison Rae, Bella Poarch and Lil Tay also have careers in music or acting.

Some internet celebrities promote a particular lifestyle or activity. They can help create trends/fads in fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc.^[2] Some companies will pay them to advertise products.

Internet Celebrity Media

Internet celebrities Connor Franta, Sam Pottorff, Trevi Moran, Kian Lawley, JC Caylen and Ricky Dillon at VidCon, a convention for YouTubers, in 2014
PewDiePie is an internet celebrity and the fourth most subscribed individual YouTuber. Overall, he has the ninth-most subscribed YouTube channel.
Kizuna AI, the first VTuber
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.
Najväčší YouTube festival VidCon.
Fans at the 2014 VidCon event where hundreds of individuals wait to see their favorite internet celebrity YouTubers

References

↑ "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.
↑ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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[1] "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.

[2] Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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