Internet celebrity

An internet celebrity is a person who becomes famous on the internet. They are also called social media influencers or internet personalities. Social media allows people to quickly become famous around the world. Today, internet celebrities are found on social media websites such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, Twitch, and Reddit.^[1]

Some internet celebrities promote a particular lifestyle or activity. They can help create trends/fads in fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc.^[2] Some companies will pay them to advertise products.

Internet Celebrity Media

PewDiePie is an internet celebrity and the second most subscribed individual YouTuber. Overall, he has the fifth most subscribed YouTube channel.
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.
Najväčší YouTube festival VidCon.
Fans at the 2014 VidCon event where hundreds of individuals wait to see their favorite internet celebrity YouTubers.

References

↑ "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.
↑ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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[1] "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.

[2] Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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