Lester Wunderman
Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive. He was born in New York City. Wunderman was known as the creator of modern-day direct marketing. He also created the magazine subscription card, the toll-free 1-800 number and loyalty rewards programs. He was added into the Advertising Hall of Fame in 1998.
Wunderman died on January 9, 2019 at the age of 98 in New York City.[1][2]
References
- ↑ "Lester Wunderman, Direct Marketing Pioneer and Original 'Mad Man,' Dies at 98". Adweek.com. Retrieved 12 January 2019.
- ↑ "Lester Wunderman Passes Away at 98". Wunderman.com. Retrieved 12 January 2019.
Other websites
- Art of the Dogon: selections from the Lester Wunderman collection, an exhibition catalog from The Metropolitan Museum of Art Libraries (fully available online as PDF)
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