Lyft
Lyft is a taxi service which is publicly traded and based in San Francisco, California, USA. Lyft allows users to find, through a website or mobile app, drivers who are partnering with the service and are ready to give them a ride for a reasonable fee. Lyft's motto is “your friend with a car”.[1] According to the company, their service allows its clients to travel by Lyft at a cost 30% lower than using traditional taxis.
| Company type | Public |
|---|---|
| NASDAQ: LYFT (Class A) | |
| Headquarters | , U.S. |
Area served | United States, Canada |
Key people | Logan Green, CEO John Zimmer, President Brian Roberts, CFO |
| Owner | Rakuten (11%) |
| Subsidiaries | Motivate |
| Website | lyft |
The service operates in 644 cities in the United States and 12 cities in Canada.[2]
Lyft started in the summer of 2012.
Lyft Media
Lyft's distinctive pink mustache was the first branding the company used until 2015 when it switched to a smaller, glowing magenta mustache that sits on a driver's dashboard.
References
- ↑ Lyft Hits The East Coast With A Launch In Boston, Its First Big Post-Funding Expansion City (in en-US). TechCrunch. Retrieved 2021-01-25.[dead link]
- ↑ Take a ride with Lyft in your city | Cities | Lyft (2019-11-19). Retrieved 2021-01-25.