Lyft
Lyft is a taxi service which is publicly traded and based in San Francisco, California, USA. Lyft allows users to find, through a website or mobile app, drivers who are partnering with the service and are ready to give them a ride for a reasonable fee. Lyft's motto is “your friend with a car”.[1] According to the company, their service allows its clients to travel by Lyft at a cost 30% lower than using traditional taxis.
 | |
| Public | |
| Traded as | NASDAQ: LYFT (Class A) |
| Industry | Vehicle for hire |
| Founded | June 9, 2012 (as Zimride) |
| Founders | Logan Green John Zimmer |
| Headquarters | , U.S. |
Area served | United States, Canada |
Key people | Logan Green, CEO John Zimmer, President Brian Roberts, CFO |
| Owner | Rakuten (11%) |
Number of employees | 5,683 (2020) |
| Subsidiaries | Motivate |
| Website | lyft |
The service operates in 644 cities in the United States and 12 cities in Canada.[2]
Lyft started in the summer of 2012.
Lyft Media
Lyft's distinctive pink mustache was the first branding the company used until 2015 when it switched to a smaller, glowing magenta mustache that sits on a driver's dashboard.
A Lyft vehicle in Santa Monica, California, with the original grill-stache branding, since retired
References
- ↑ "Lyft Hits The East Coast With A Launch In Boston, Its First Big Post-Funding Expansion City". TechCrunch. Retrieved 2021-01-25.[dead link]
- ↑ "Take a ride with Lyft in your city | Cities | Lyft". web.archive.org. 2019-11-19. Archived from the original on 2019-11-19. Retrieved 2021-01-25.
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