Marketing

Marketing is activity that connects producers with customers. It may be B2B (business to business) marketing or B2C (business to consumer). It may include market research and advertising.

The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.

Definitions

• Exchange value and building strong relationship with customer.

• Marketing-" To create, grow, develop, maintain, defend, and own markets".

• An approach to business that seeks to identify, anticipate, and satisfy customers needs.

• Al Ries and Jack Trout defined marketing as simply "war" between competitors.

• At a macro level, marketing is the process of raising the standard of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.

Marketing Media

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  Advertising boards behind a rugby union match, showing the logos of the companies Nike, Peugeot, and Pétrole Hahn

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  One version of the marketing mix is the 4Ps method.

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  Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989

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  Product lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.