Mary Wells Lawrence
Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency. Lawrence was the first female CEO of a company listed on the New York Stock Exchange.[1]
Mary Wells Lawrence | |
|---|---|
 1969 Wells Rich Greene Agency file photo of Mary Wells Lawrence at her desk | |
| Born | Mary Georgene Berg May 25, 1928 |
| Nationality | USA |
| Alma mater | Carnegie Institute of Technology |
| Occupation | advertising executive |
| Known for | founder of Wells Rich Greene advertising agency |
| Spouse(s) | Bert Wells (m.1949) Harding Lawrence (m.1967) |
References
- ↑ Stuart Elliott (May 27, 2002). "An Advertising Legend". The New York Times. Archived from the original on March 28, 2007. Retrieved November 13, 2017.
During her heyday in the 1960s and 1970s, she and her agency, Wells Rich Greene, were the architects of an approach to advertising that blended entertainment production values with old-fashioned selling techniques as never before. The campaigns she helped develop in a time before giant agency companies resulted in jingles and tag lines - "Plop, Plop, Fizz, Fizz" for Alka-Seltzer and Ford's "Quality Is Job One" - that burrowed their way into the American memory.
Other websites
- Braniff Flying Colors Historical Page
- Mary Wells Lawrence Archived 2008-03-13 at the Wayback Machine at wowOwow
- "Madison Avenue", BBC Adam Curtis blog discusses Wells' career and features a film about Braniff from 1967 in which Wells speaks.
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