Mask Off
"Mask Off" is the second single off of American rapper Future's fifth studio album Future. The song was released on April 18, 2017.
| "Mask Off" | |
|---|---|
| Song by Future | |
| from Future" | |
| Released | April 18, 2017 |
| Recorded | 2016 |
| Genre | Hip hop, trap |
| Length | 3:23 (original) 4:21 (Kendrick Lamar remix) 2:59 (Marshmello remix) |
| Label | A1, Freebandz, Epic |
| Songwriter(s) | Nayvadius Wilburn, Leland Wayne, Tommy Butler |
| Producer(s) | Metro Boomin |
The song was able to make it to #11 on the Rhythmic, #2 on the Hot R&B/Hip-Hop Songs, and #28 on the Billboard Hot 100 charts.[1][2][3] It was also certified 9× Platinum by the Recording Industry Association of America (RIAA).[4]
In the song, Future raps about his struggle with drug addiction, mainly percocet and molly. He also raps about his rise from being poor and how he now has expensive items.
A music video for the song was released. It was directed by Colin Tilley. In the video, Future is driving in a car with model Amber Rose. He drives through a city on fire. People are rioting and commiting crime all over the city. Future raps on the roof of a cheque cashing place while police and SWAT members fight with rioters. The rioters then dance behind Future and he raps and walks down the street.[5]
The song gained more popularity during the COVID-19 pandemic because of the Centers for Disease Control and Prevention (CDC)'S recommendation to wear protective masks.[6] Future and the FreeWishes Foundation donated more than 100,000 masks during the pandemic through his "Mask On" campaign.[7]
References
- ↑ "Future - Rhythmic Chart History". Billboard. Retrieved August 31, 2023.
- ↑ "Future - Hot R&B/Hip-Hop Songs Chart History". Billboard. Retrieved August 31, 2023.
- ↑ "Future - Hot 100 Chart History". Billboard. Retrieved August 31, 2023.
- ↑ "Future - Mask Off". Recording Industry Association of America. Retrieved August 31, 2023.
- ↑ "Director Colin Tilley Talks Concept Behind Future's Epic 'Mask-Off' Video". Billboard. Retrieved August 31, 2023.
- ↑ "Future's 'Mask Off' Trends After CDC Reveals New Guidelines". HipHopDX. Retrieved August 31, 2023.
- ↑ "How Future's 'Mask On' COVID-19 Campaign Has Helped Hundreds of Thousands". Complex. Retrieved August 31, 2023.
