Metlink
- This article is about the Melbourne public transport network. The same name is also used for public transport in Wellington.
Metlink is the marketing name for all public transport operators' in Melbourne, Australia.
| Private | |
| Industry | Public transport |
| Founded | 2003 |
| Headquarters | Melbourne, Australia |
Area served | Metropolitan Melbourne |
| Products | Public Transport |
| Website | www.metlinkmelbourne.com.au |
Introduction
The Metlink brand was introduced in 2003.
Under the new branding, railway station signage and timetables are colour-coded blue, tram stop signs and timetables are green, and the bus network is orange. The regional train network is colour-coded purple.
Future role
Metlink has also been active in the use of 'value Metcards' (like credit cards but work only for trains) and is known for running a "funny" campaign called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring musical comedian Frank Woodley, to improve bus services. [1] Archived 2008-08-22 at the Wayback Machine
While they do not have control, representatives of the Bus Association of Victoria and V/Line have helped Metlink.
Viclink
Victoria's regional bus and rail services will at some future date be brought under a similar brand to Metlink named Viclink. Signage upgrades at regional railway stations have started from October 2006 [2] Archived 2007-12-12 at the Wayback Machine. The signage will be fully implemented when V/Line is re-privatized following the completion of the Fast Rail project.
Metlink Media
Metlink signage colour-coded by transport mode
A diagram of a CRT PID screen pair
Related pages
Other websites
- Official Metlink website
- Official Viclink website Archived 2007-02-25 at the Wayback Machine
- BATBYGOBSTOPL Metlink website Archived 2006-04-02 at the Wayback Machine