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More and more people worldwide have mobile phones and spend on them a lot of time so mobile advertising is very successful these days and the whole market is growing fast. Today there are more mobile phones than TVs and computers in the world.
In Spain 75% of mobile phone owners receive mobile advertising. In France 62% and in Japan 54% mobile phone owners receive mobile advertising. In Japan today, 44% of mobile phone owners click on ads they get on their phones. Mobile advertising was worth 900 million dollars only in Japan.
There are people and organizations that want to create guidelines for Mobile Advertising (set of rules to follow).