Moshi Monsters

Moshi Monsters was a British children's website and massively multiplayer online game. The site opened in November 2007, and by early 2009 had over 1.5 million players.[1] The servers for the game were officially closed on December 13, due to it requiring Adobe Flash Player, which was also discontinued around the same time.

Players could adopt a virtual pet monster and collect Moshlings. Players could also buy clothes and other items for the monster. Players could earn credits (called "Rox") by solving puzzles and playing simple games. These puzzles test skills such as basic math, spatial awareness, logic, counting, anagrams and vocabulary.[1] The game featured over 200 "moshlings" all which come in sets in different themes like "Movies" or "Puppies."

The website was run by the British company Mind Candy. This game encouraged players to socially network with each other.[2] It has been described as "Tamagotchi meets Facebook."[3] The game was designed for parents looking for a safe and advertisement-free site for young children.[3] The site did, however, promote and sell toys linked to the game.[4]

References

  1. 1.0 1.1 Relf, Edwin. Moshi Monsters Breaks 1.5 Million Players. Press release (26 February 2009)Realwire.com. Retrieved 26 August 2009.
  2. Moshi Monsters Gets Memberships. Retrieved 2009-08-26.
  3. 3.0 3.1 Butcher, Mike. Education based Moshi Monsters preps beta launch. Tech Crunch Europe (24 October 2007). Retrieved 26 August 2009.
  4. Carter, Meg. Are ads on children's social networking sites harmless child's play or virtual insanity. The Independent (2 June 2008). Retrieved 26 August 2009.

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