Persuasion

Persuasion is a form of influence. It is the way to get people to agree with an idea, attitude, or action by rational and emotional means. It is a problem-solving strategy and relies on "appeals" rather than force.

Dissuasion is the process of convincing someone not to believe or act on something.

Methods of persuasion

• Evidence
• Logic
• Rhetoric
• Scientific method
• Advertising
• Moral Appeal
• Faith
• Presentation and Imagination
• Propaganda
• Tradition
• Manipulation

Aids to persuasion:

• Body language
• Communication skill or Rhetoric

Other techniques, which may or may not work:

• Hypnosis

Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:

• Brainwashing
• Torture