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Persuasion is a form of influence. It is the way to get people to agree with an idea, attitude, or action by rational and emotional means. It is a problem-solving strategy and relies on "appeals" rather than force.
Dissuasion is the process of convincing someone not to believe or act on something.
Methods of persuasion
- Scientific method
- Moral Appeal
- Presentation and Imagination
Aids to persuasion:
Other techniques, which may or may not work:
Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective: