Poundland
Poundland is a British chain store founded in 1990. When it started it sold most things at the single price of £1, including clearance items and branded goods. The first pilot store opened in December 1990 following numerous rejections by landlords who were worried about a single-price store. About 7 million customers shopped in Poundland every week in 2016. They were mostly poorer women.[1]
They carried on using the slogan: "Yes, Everything's £1!", after they started selling items for more than £1 from the mid-2010s onwards. The Advertising Standards Authority received complaints that the slogan was misleading and ordered them to stop.[2]
They opened their 200th store in 2009.[3]
Steinhoff International bought the company for £610 million.in 2016.[4]
Poundland Media
Poundland store with the old (pre-2006) branding, Birkenhead, Merseyside in 2016
Poundland, Kings Mall, Hammersmith, London
A Poundland store in Belfast
Items on sale at Poundland that cost more than £1
Former in-house brands "Toolbox".
A Poundworld store in Castleford, which was Poundland's closest competitor
Poundland and Poundworld branches next to each other in Seacroft, Leeds.
Store growth from 2000-2016
A pack of polo mints similar to that sold at Poundland
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References
- ↑ "Poundland profits as thrifty shoppers look after pennies". The Irish Times. Retrieved 2023-08-20.
- ↑ Jefferson, Ed (2015-03-04). "Poundland are in trouble for selling things that cost more than a pound". mirror. Retrieved 2023-08-20.
- ↑ "Corrie star to open 200th Poundland". Digital Spy. 2008-11-26. Retrieved 2023-08-20.
- ↑ Pratley, Nils (2016-07-13). "Poundland's bid decision is fine – but please don't use Brexit as the excuse" (in en-GB). The Guardian. . https://www.theguardian.com/business/nils-pratley-on-finance/2016/jul/13/poundlands-bid-decision-is-fine-but-please-dont-use-brexit-as-the-excuse. Retrieved 2023-08-20.