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Shigesato Itoi

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In this Japanese name, the family name is Itoi.
Shigesato Itoi in 2015

Shigesato Itoi (Japanese: 糸井重里 Itoi Shigesato, born November 10, 1948 in Gumna[1]) is a famous Japanese copywriter, essayist, and game designer. In his video game career, his most well-known works have been games in the EarthBound series.