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Americanisation means that a culture (often a country) is heavily influenced by so-called anglicisms. These anglicisms are American-based. Anglicisms can be institution, values, ways and behaviours, but can also be symbols and pictures.
In Americanisation, the transferring of American culture is only one-way. A culture is being Americanised, but the United States aren't affected by the other culture in return.